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label.m Launches Cool Blonde Range: Powered by Purple Superfoods!


With platinum being a key tonal trend this season, Blonde-Spiration needs even more professional upkeep to look its best and label.m has the answer!

Maintain the perfect platinum, blonde, or silver-grey effect with new Cool Blonde, the powerful colour toning shampoo and conditioner containing Violet Botanical Complex technology.

Delivering tonal-corrective care with huge nutritional benefits for hair, the products are powered by purple superfood extracts from Blueberries, purple Potato and purple Carrots. These natural wonders work together by depositing violet-intensifying pigments while supporting fibre strength and building collagen.

The result: A perfectly toned, shimmering, manageable and vibrant blonde that is strong and healthy.

“This new phase of blonde care is something that we’ve been working on for a very long time. It was important to launch something which not only had an immediate effect on the tone, but the ability to treat the hair with long-lasting results.” Sacha Mascolo-Tarbuck, GLOBAL CREATIVE DIRECTOR, LABEL.M

label.m Cool Blonde Shampoo is free from sulphates, parabens and sodium chloride. Highly concentrated colour-toning pigments eliminate brassiness.

label.m Cool Blonde Conditioner is paraben and sodium chloride-free. It intensely conditions, strengthens and illuminates hair with colour-retaining pigments.

Blueberries: antioxidant A, C and E properties promote hair growth and scalp circulation for more body and thickness!

Purple Potato: counteracts dullness, promotes cell regeneration and gives lustrous shine!

Purple Carrots: are rich in antioxidants for better hair health!

Label.m is proudly distributed by Haircair.

Contact Haircair on Tel: +27 21 448 8847

Email: larry@haircair.co.za

www.haircair.co.za

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