Lesley Jennison Takeover Part 4: BlondMe

The trendy colours and techniques performed on the models were simply incredible. First and foremost, as a colour master, Lesley chose shades that suited each model perfectly. She showcased a number of quick, beautiful, fashion-forward techniques using the Dusted Rouge and Silver Whites colours that cannot be copied at home and which your salon can personalise to ensure repeat business.

Lesley spoke a lot about blondes and the importance of doing it right the first time as a successful blonde will mean a loyal client for life, as well as an undamaged canvas of hair to maintain. The blonde shade she created was simply flawless, so light and perfect. If you haven’t tried the BlondMe range, it is a must.

This beautiful look was created using BlondMe Bond Enforcing Premium Lightner 9+ Powder, toning with IGORA D-0.

A bit about BlondMe:

The iconic colour and care system exclusively developed for Blondes offering

CONFIDENT SAFETY – no compromise on hair quality, thanks to its advanced bonding system

POWERFUL PERFORMANCE – the most powerful lightening and highlighting action

INDIVIDUAL OPPORTUNITIES – the widest range of unique blonde services

ICONIC RESULTS – empowering colourists to deliver on-trend blonde looks every time!

TURN YOUR SALON INTO A GO-TO BLONDE HOTSPOT!

BECOME A BLONDING SPECIALIST!

The BLONDME range protects hair during lifting, lightening and colouring processes

Bonding Technologies are taking the hairdressing world by storm and for good reason. The technology actively transforms damaged, broken and washed out hair by reconnecting and rebuilding the di-sulphide bonds within the hair’s inner structure. It’s no wonder, then, that in-salon bonding services are quickly “evolving from simple trend to a must-have in all hair salons” says Lesley Jennison.

From bonding services to integrated in bonding technology

Schwarzkopf Professional has merged their bonding technology with the BLONDME colour and care range – creating the next generation of products for hairdressers with the Advanced Bonding System built in. Instead of products used specifically for bonding services that require an extra step during the colouring, lightening or lifting process, the BLONDME range helps hairdressers to blonde and bond their clients’ hair in one easy step, while the advanced care range helps to maintain the hair’s repaired condition.

What can the new BLONDME products be used for?

The BLONDME bond enforcing colours and toners cater for all blonde clients whether they want cool, honey, caramel or toffee tones or iridescent, creamy, platinum or bronde looks.

Prolong salon results with BLONDME bonding care at home

The BLONDME Bonding Care range has been expertly developed to work with the BLONDME Bond Enforcing Colours. The gentle care range creates bonds and helps to maintain the phenomenal blonde results. The products are also tailored for either Cool or Warm Blondes. The Tone Enhancing Bonding Shampoo and Tone Enhancing Bonding Mask, work to rebuild and replenish the bonds and enhance the colour results to give maximum shine. For Cool Blondes there is also the Tone Enhancing Bonding Spray Conditioner.

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Email schwarzkopfpro.southafrica@henkel.com for more information.

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