L’Oréal Professionnel: New Products – Majirel Shades and Serie Expert Inforcer

Fabulous new shades from Majirel extend the creative possibilities of this range and allow for modern effects.

MAJIREL 4.45 Copper Mahogany

MAJIREL 4.35 Gold Mahogany Brown

MAJIREL 5.32 Light Gold Iridescent Brown

MAJIREL 4.56 Mahogany Red Brown

MAJIREL 5.12 Light Ash Iridescent Brown

MAJIREL 9.22 True Light Iridescent Blonde

MAJIREL 5.15 Light Ash Mahogany Brown

Shelene Shaer, Tanaz, Illovo, explains how her stylists are using the new Majirel shades.

AFTER - Majirel 4.15 on root area and new 5.15 blended on mid lengths and ends for stunning coolness. Hair by Shelene Shaer

“These gorgeous shades all have a coolness to them - they are earthy, stone shades and because balayage is so popular in our salon, we are using a lot of them. Hand painted balayage techniques can produce unwanted warm tones, especially on darker hair, and these shades neutralise warmth to perfection. I am an absolute fan of the Majirel brand. It has fantastic spreadability and it is utterly reliable... all you have to do is measure, and the results are 100% accurate.”

Inforcer – Breakage prevention for normal to fragile hair

The Serie Expert Inforcer range is innovated with superstar ingredients Biotin and Vitamin B6. While Biotin stimulates fatty acid metabolism to promote healthy hair development, vitamin B6 stimulates protein metabolism to help strengthen the hair fibre.

These ingredients are repeated throughout the range, appearing in the Anti-Breakage Shampoo, Strengthening Conditioner and Strengthening Mask, and also in the leave-in products. A fabulous range to turn weak and fragile into strong and fortified, and stop the dreaded breakage!

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Use the hashtag #lorealpro when posting your gorgeous cool creations with the new Majirel shades