• Hairnews SA

Inoar Wins Allure Best of Beauty Award

Inoar is proud to announce they have won the most important and respected beauty award in the USA. Allure Magazine awarded the Best of Beauty accolade to Inoar’s Divine Curls range of shampoo and conditioner, in the category for Curly Hair.

About 10,000 products were tested by the magazine’s beauty editors in order to select the finalists in each category. This process saw major brands competing for the honours, in a process that took several months to complete.

The award was presented at a glittering venue in the heart of Manhattan. As Inoar’s founder, Inocência Manoel, said when receiving the honours, “This award is not just for Inoar. It is also for Brazil, for the small town where everything started. It is a recognition of everyone who has a dream and strives daily to realise it”.

About Divine Curls: Designed for those with curls, and those who love curls… the products cleanse and hydrate without accumulating in the hair or weighing hair down, and maintain flexible, frizz-free hair memory for hours thanks to golden flax extract.

For more info call 012 346 1721 or got to www.inoar.co.za

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