Jan Ernstberger founded the innovative Swedish hair care brand REF Stockholm in Sweden in 2001.
The brand is working towards the concept of Natural Beauty across the world, guiding REF in everything they do. Simplicity, sustainability and quality are on top of their list, grasping the world’s diverse people, culture and ethical backgrounds, and is also paying a self-imposed environmental fee.
Natural Beauty
Natural Beauty is what guides everything we do. In the sense of simplicity, sustainability and quality. Natural Beauty in terms of embracing all the world’s diverse people, culture and ethnical backgrounds. We believe in making Natural Beauty by Swedish standards accessible to everyone, anywhere.
REF is a shortening of Reference Of Sweden, making natural beauty by Swedish standards available to all.
“I would describe the Swedish standard as very high. Us Swedes are extremely aware when it comes to fashion, interior, health and beauty, and in front of all, diversity. I would like to poke my chin out and say that we´re amongst the best ones in the world when it comes to all this, without a doubt.”
REF Care
REF Stockholm has decided to go 100% vegan on their products,
being against all animal handling in a commercial way,
with their key ingredient being strengthening quinoa protein.
All products are also naturally 100% sulphate and paraben free and they deliberately offer a limited number of hand picked
high performing products, one for each need, and nothing unnecessary in between.
We use the highest quality natural ingredients combined with
non-toxic-to-skin alternatives and advanced science, to create amazing products that are good for you and the environment.
All our products are cruelty-free, gluten-free, sulphate and paraben free, Color-safe, and therefore marked with our seal of approval.
Strengthening Quinoa Protein
The Strengthening Quina Protein has among the widest natural spreads of essential amino acids derived from nature and is often called the "keratin of nature". It assists in repair, protection, shine and conditioning of hair. This helps to preserve the natural beauty in your hair.
Unique Number System
EASY TO UNDERSTAND
The unique Number System is used on all of our styling products. It easily defines the level of Hold, Shine and Volume.
Do you need, Hold, Shine or Volume?
DISTINCT CODE
The system makes it easy for both consumers and styling to choose the right product for their needs. The code is marked in the top left corner of each product.
Carefully Chosen Ingredients
Highlighting the responsible culture and heritage of Sweden, our priority is to exceed your expectations.
All products are naturally 100% sulphate and paraben free.
The complete Care line is 100% vegan because we believe in a future where animals can live side by side with humans without any exploitation.
Carbon Footprint
We use a mix of natural and organic ingredients combined with chemistry.
Our goal is to offer products with a mix of the best of what nature has to
offer with the latest technology.
By doing this we offer high quality and performing products
based on the striving to be a propulsive part of a responsible world. We pay a self-imposed environmental fee to
compensate for our aerosols’ carbon emissions.
To find out more go to www.refstockholm.com
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