Yvonne Kgame says “Being African is an exceptional beauty, an everlasting and unconditional love, a majestic symphony of art and poetry”.
August 30th, Ladine Professional carried out a photoshoot for the brand’s upcoming Trend Collection, launching October 2018. The collection is rooted in African Fashion with a simple monochromatic feel. This shoot was carried out in partnership with beauty influencers to create authentic and organic experiences with our brand.
FORMULA
• Start off with a thorough hair analysis and consultation.
• Wet the hair and cleanse twice using the Ladine Deep Conditioning Shampoo.
• Follow by using the Ladine Hair Repair Treatment as a rinse off conditioner.
• Apply Ladine Shape and Style Foam Wrap and use flexi rods to create tight curls and place your client under a hood dryer for 20 minutes.
• Remove the flexi rods and apply the Ladine Silicon Serum to create shine in the hair and style as desired
Follow Robyn Ruth Thomas on Instagram @robynruththomas
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FORMULA
• Start off with a thorough hair analysis and consultation.
• For previously chemically treated hair, wet the hair and cleanse using Ladine Deep Cleansing Shampoo to remove any residuals and buildups on the hair and scalp without stripping off the natural hair oils.
• Apply 5ml of Ladine Hair Repair Treatment and massage into both the hair and scalp for 5 minutes. Put on a shower cap and place your client under the hood dryer for 15 minutes.
• Rinse out thoroughly with lukewarm water.
• Apply 2ml of Ladine Conditioning Blow-dry Lotion and massage into the hair and blow dry the hair using a hair dryer.
• Base the scalp in sections using Ladine Scalp Treatment and massage into the hair for 5 minutes. TIP: avoid apply/remove too much product as this may cause buildup in the hair.
• Apply Ladine Brazil Nut oil to finish.
Lace wig:
• Apply 2 drops of Ladine Silicon Serum and blow wave the hair.
• Straighten the hair using a curling iron or straightener and style as desired.
Follow Nasiphi Ngcwabe on Instagram @hernameizhername
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FORMULA
• Start off with a thorough hair analysis and consultation.
• Wet the hair and cleanse using Ladine Natural Therapy 4-in-1 Shampoo.
• Apply Ladine Natural Theray Anti-Shrinkage Cream and blow dry the hair using a hairdryer to create volume.
• Base the scalp with Ladine Nutri E for scalp nourishment.
• Use the Ladine Silicon Serum to finish and add shine to the hair.
• Using hair grips, fold the hair to create an updo style.
Follow Naledi Radebe on Instagram @leddi_g
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FORMULA
• Start off with a thorough hair analysis and consultation.
• Base the scalp and hairline area with Ladine Barrier Lotion for scalp and hair line protection. Apply 5ml of Ladine Prefix and massage into the hair to prevent chemical damage.
• Commence a relaxer service using 200ml Ladine Regular Relaxer/ Young and Gentle and smoothen with a applicator brush for 20 minutes full coverage.
• Rinse out thoroughly with lukewarm water for 5 minutes and blot dry the hair with a towel.
• Apply 5ml of Ladine Biocomplex and leave-in the hair for 5 minutes then rinse out. TIP: Do not comb the hair while the Biocomplex is still processing.
• Follow with an application of 2.5ml of Ladine’s Neutralizing Shampoo and massage it into the hair for 2 minutes and rinse out. Repeat with 2.5ml of Ladine Neutralizing Shampoo and detangle the hair with a detangling comb for 2 minutes and rinse out thoroughly. The Neutralizing Shampoo contains chamomile that refreshes and helps soothe scalp irritation.
• Cut the hair into a pixie cut.
• While the hair is still damp, apply the Ladine Shape & Style Foam Wrap and mold hair into the direction of the hairstyle. Place the client under a hood dryer for 10-15 minutes.
• Apply 2 drops of Ladine Silicon Serum and detangle the hair with your styling comb following the mold direction.
• Use a curling iron/ straightener to create curls and apply Ladine Brazil Nut Oil to finish.
Follow Nomhlubi Hadebe on Instagram @thegirlwithflare
To learn more about Ladine click HERE.
