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Wella Professionals Shifts to a More Sustainable, Eco-Responsible Future

The world’s leading salon professional colour brand, Wella Professionals reveals changes in its colour line towards more sustainable packaging, including colour tubes, now made of 100% recyclable aluminium.(1)

As part of its ongoing journey towards becoming a more sustainable brand, Wella Professionals:

  • Has shifted production of colour tubes to 100% recycled aluminum, avoiding using over 700 tons of virgin aluminium per year.

  • Has moved to 96-100% Post-Consumer Recycled (PCR2) plastic caps(2), saving over 180 tons of virgin plastic per year.

  • Uses 85% recycled cardboard packaging, supporting responsible management of the world’s forests.

The change embraces all Wella Professionals’ colour lines including its flagship #1 professional colour brand Koleston Perfect ME+(3) and its premium colour brand Illumina Color. The announcement is part of a series of steps towards a more sustainable and responsible approach to business. The effort is in line with the brand’s sustainability production efforts and comes on top of its European manufacturing facility(4) moving to zero waste to landfill, using 100% renewable electricity supply, 100% green electricity and 100% carbon-neutral gas consumption.

Colour tubes constitute over 90% of overall packaging of professional colour products, typically made out of aluminum, and which normally end up in the trash bins of salons. The shift to aluminum tubes from 100% recycled aluminum, helps the brand to responsibly support a circular economy.

“We are thrilled to continue our own efforts, linked to packaging and manufacturing, but also including our salon and retail partners in this journey towards a cleaner and greener planet,” says Ariadne Oliveira, Global Vice-President of Wella Professionals. “From company commitments to salon behavior, with the #WellaFamily, small changes add up. Whether it’s one small tube, cap or box, we are enabling hairdressers to make the choice towards a more eco-responsible future, leading to one big impact!”

Wella Professionals is committed to becoming more environmentally conscious with its One Small Change For One Big Change campaign which aims to drive education within the hair industry, inviting hair professionals and consumers to take a positive step in the right direction. #MakeChange

(1) 95% post-consumer recycled aluminium and 5% post-industry recycled aluminium

(2) 91% post-consumer recycled PP (polypropylene) and 9% colour

(3) Except Special Blondes Shades

(4) Manufacturing plant in Rothenkirchen, Germany producing Wella Professionals colour

About Modern Hair & Beauty

Modern Hair & Beauty – previously Modern Hair – was established in 1950 as a distributor of professional hair products to the hairdressing industry in Southern Africa.

As the licensed distributor of Wella Company-owned products in Southern Africa, much-loved brands such as Wella Professionals, Nioxin, System Professional, Sebastian Professional, SEB MAN, and Kadus Professional can be found in salons' easily.

Other brands in our portfolio include popular Brazilian hair treatment Sweet Hair Professional, and our most recent addition, Reuzel – Holland's finest pomades and barbering products. We also produce our own affordable in-salon care range called Swish.

As a company, we continuously strive to offer the best possible support and care to all of our customers through dedicated and trained sales representatives, timeous delivery of orders, targeted marketing and promotional support, and regular in-depth and up-to-date seminars and education. Training centres are situated in Cape Town, Johannesburg, and Durban.

But it's the fostering of great customer relationships, many of them decades-long, which runs deep, passing from one generation to the next. It's this legacy, as well as our extraordinary, passionate and dedicated team, that services over 2 000 salons within South Africa and our international partner salons in Mauritius and Angola too.

Contact us HERE

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