“The journey of a thousand miles begins with a single step.”
Lao Tzu, philosopher, 6th century BCE
A step in the right direction doesn’t have to be a big or a difficult one. Even a small, simple step can lead your business to increased and sustainable growth. Let’s look at the basin, one of the most profitable areas in your salon. Did you know that one of the easiest areas to change in your business to give you sustainable growth is with the introduction of a treatment menu?
As a hair professional, you are no doubt aware that clients are always looking for services and treatments that offer superior hair results and prolonged protection. The thing is, clients are not always aware of the treatments you have to offer. A professionally designed menu listing a hand-picked selection of in-salon treatments can lead to a significant impact in growth on your turnover, retail sales and most importantly, client satisfaction.
That’s what we all want, right?
Here is where treatments benefit your business
Increased tangible results after a service: Finishing every service with a treatment specifically designed for your client’s needs makes a big difference to your results, whether its locking in colour vibrancy, repairing, restoring and strengthening sensitised hair or nourishing, softening and glossing the hair to give manageability, shine and luminosity. We want our finished result to look incredible and this is the best way to do so.
Client frequency and loyalty: Your skillful and knowledgeable recommendations mean that your clients will receive treatments perfectly suited to their needs. This will likely encourage them to repeat the treatment at their next and subsequent services. In some instances, clients may increase the frequency of their services to experience that perfect-hair-feeling again and again. Remember, the more satisfying services your client uses at your salon, the less likely they are to try somewhere new!
Growth in individual dockets and salon turnover: Whether you are an individual stylist or a salon owner, treatments are profitable add-ons to your service offerings. Consistently offer add-ons that cater for all needs and budgets to build sustainable growth. Everyone benefits: your client, your salon and you.
Increased client satisfaction: Clients want choice and value. As a stylist you have their captive attention and can help them make the right decision. Clients who invest in regular treatments will see and feel the difference. In turn, and with your guidance, this leads to the purchase of take-home care and maintenance products. Ultimately, we want every client to look and feel like a superstar when they leave the salon and salon treatments are a perfect (and profitable) way to ensure this.
Let MHB help you take the first step
Modern Hair and Beauty (MHB), distributors of Wella Professionals, Kadus Professsional, Nioxin, and other famous hair brands, offers high-performance care ranges across all of its salon brands.
Our business consultants and educators will assist you to build a treatment menu that caters specifically to your salon. MHB will work with you to uncover a deeper understanding of your market and your clients’ personalities and will assist you in making the best product choices for all types of budgets and personal needs. Above all, MHB will help you create the best experience for each of your clients.
What are you waiting for? Let us help you take the first step towards sustainable business growth. To schedule a meeting, email Jane Alves, MHB Retail Business Consultant Jane.A@modernhairbeauty.com
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