The title of the collection, Mōsō, means illusion. This inspiration reflects the new look of the post-covid generation, that does not understand age or conceit, but shows a huge desire to live, being a daring attitude their best spear, and courage their day to day. Perhaps "mōsō" is that illusion, the desire for a freer and more irreverent world where oneself embraces the essence of humanity, where nothing else fits, without norms or politics... It is a collection that revalues the insurgent, the peaceful, and the human with common sense, like the flag that unites us.
Regarding the most personal part of the creation, this work is also the representation, in the world of hairdressing, of that reality that starts from an "illusion" and that has taken shape from the hand of Víctor Alonso, in Espacio Kibo, for five years. He shows his way of seeing and interpreting hairdressing. Stylish and elegant personalized fashion.
When executing it, he uses techniques that are part of the working method developed by Víctor Alonso for 30 years at his previous company, Gemis.
Disconnections, programmed cuts, and multiple textures are achieved with his own techniques such as "The bite", sliding threads or slices, and a mixture of broken geometries with slight movements or different measures.
As for the color, he uses pantones to personalize each color, made with the Instamatic and Color Touch Create lines from Wella. To achieve it, colors were mixed, and matte brown tones are added to incorporate a more "used" or vintage touch.
Hairdresser: Itziar Infante @itziarinfante
for Espacio Kibō by Víctor Alonso @espaciokibo
Photography: Juanjo Martin @graficament
MUA: Victoria Climent @lindavictoria_makeup
Styling: Espacio Kibō by Víctor Alonso @espaciokibo
Models: Vanesa Magen @brewsterpanky20
Products: Wella Professionals @wellaproes
