According to Sophie-Rose Goldsworthy from Goldsworthy’s, Swindon, deep, earthy reds like burgundy, mahogany, and chestnut are set to be popular, offering warmth and sophistication. “These shades add richness and depth and are perfect for a polished look,” she says.
Vibrant coppers and fiery scarlets bring a dynamic energy to the classic red palette. Jewel-toned reds, such as ruby and garnet, add a luxurious, opulent touch, embracing the versatility of reds - from subtle, earthy hues to bold, vibrant tones.
“Colour melting blends different shades seamlessly, perfect for rich tones like burgundy and copper,” Sophie-Rose adds.
Balayage is a great technique for reds tones, offering a soft, natural transition. For bold, statement looks, colour blocking with contrasting reds works well, as this will give your colours dimension and interest in a fashion-forward way. These techniques ensure your reds stay vibrant and healthy all season long.”
Sophie-Rose’s top tips when working with reds
Do consider skin tone: Choose red shades that complement your client's complexion. Warmer skin tones pair well with copper and auburn, while cooler tones suit deeper burgundy or violet reds.
Do focus on hair health: Reds can be vibrant, but they also require healthy hair to look their best. Use nourishing treatments before and after colouring to maintain shine and prevent fading.
Do blend and layer shades: Create depth and dimension by blending multiple shades of red. Techniques like colour melting or balayage add natural-looking variation and richness to the colour.
Don’t skip a proper consultation: Reds are bold and can be tricky to remove or correct. Ensure you and your client are on the same page about the desired outcome before starting.
Don’t overlook maintenance: Reds tend to fade faster than other colours. Advise clients on proper homecare and recommend regular touch-ups to keep the colour looking fresh.
Don’t forget your base! Avoid dreaded root glow by adding a base shade into your formula for the roots! Even on the most perfect starting canvas, I will always subdue my regrowth and intensify my ends to ensure a beautiful even colour from root to tip.
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@josh_golds @sophierose_golds @goldsworthyshair
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