Sweet Professional is more than just another hair smoothing product on a salon shelf – it’s a testament to innovation and 13 years of sweet success. It’s an icon and icons are worth celebrating. Join us as we celebrate its remarkable journey.
A Sweet Beginning
The story of Sweet Professional began 13 years ago on April 25th with visionary Brazilian businessman Paulo Kazaks. Identifying a need in the haircare market, Kazaks gathered a team of driven and committed individuals, and together they set out to conquer the world with their innovative hair smoothing system. Fast forward a decade plus three years, and The First Shampoo is used in over 40,000 salons in Brazil and has changed the history of salons in over 70 countries.
The First is a complete system designed to be the fastest hair smoothing product on the market, and best of all, it’s in a shampoo texture! Made for professionals, The First Shampoo is quick, practical, and safe to use. It contains no chemicals and is free of formaldehyde and parabens. The First Shampoo reduces frizz and thickness without leaving the hair looking flat. It is versatile and can be customised to suit the level of smoothing required for results that last up to three months. Depending on the condition of the hair, you can colour or highlight on the same day as the smoothing.
Click to read about The First Conditioner.
Click for information about the full Sweet Professional range including salon treatments and at-home maintenance.
A Sweet Free Gift With Your Order
To celebrate 13 years of Sweet Professional, exclusive distributors Modern Hair and Beauty will be giving away your choice of apron or cape between 25 April and 2 May with Sweet Professional orders over R1,500*. Here’s to 13 years of sweet success – and to many more to come.
*While stocks last.
Contact your Modern Hair and Beauty sales representative or call telesales on 0860 104 109 to place your order.
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