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Offline Connections With Your Clients


L'Oréal Professional Products Division brings you another inspiring On-Hair release. A series where clients are at the center of what we do. We truly believe in providing salon professionals, freelance stylists and every hair fanatic with guidance to become masters of their craft! So, join us in this journey.

Hairstylists are expected to possess the gift of ease in conversation, as they constantly work with numerous clients who come to the salon to look great and relax. Most people consider visiting their favourite salon as a form of therapy, so a good discussion plays an important part.

Not every client wants to engage in chit-chat and that is perfectly fine. Some prefer to be left with their own thoughts, are too tired to talk, too shy and some even want to take a nap during the treatment. Observe their reactions and be empathic.

If they answer you with short, generic sentences or look extra tired, just let them be. However, be attentive – it may have been just a bad day and your customer may get more talkative during the next visit.

Have light conversations to gauge the mood.

• What do you like/dislike about your hair?

• How do you usually style your hair?

• What products do you use? What products do you not like to use?

• Are there any treatments you have always been curious about?

Get that conversation going!

For any information contact: lorealprofessionnelrsa@loreal.com

Article from Chanel Pond, L’Oréal Professional Products Division

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