New Sweet Straightening Treatments: Get Clients Frizz-Free and Summer Ready!

September 10, 2020

Sweet Professional has just launched the NEW and improved Sweet The First Shampoo Generation 3.0 and Lovely Generation 2.0. That means improved Sweet straightening treatments with even better results, purer ingredients, and more versatility for treatment customization for your clients.

No look is complete without amazing hair. And that's exactly what a Sweet straightening treatment promises: smooth, frizz-free, manageable hair that is resistant to summer heat, chlorine and salt water. Bonus: it lasts for up to three months.

The Sweet Professional straightening system
Sweet Professional is a Brazilian straightening treatment that has been in South Africa for a few years. In fact, it's in 40 000 salons in Brazil alone and in over 70 countries worldwide. The treatment is different from other Brazilian treatments because it comes in a shampoo form making it far easier and quicker to apply in salon.

It's also one of the first straightening treatments without formaldehyde. Instead, it uses amino acids activated by heat to straighten hair, reduce volume, and eliminate frizz. You use a straightening iron on the hair during the treatment process to lock-in the product and achieve the desired results. 

Because the Sweet treatments are formaldehyde-free it can be used along with other chemical processes such as bleaching or colouring. This means that you can book your clients for their colour and straightening treatment in one sitting!

Sweet products have been designed to work together so that treatments can be customised to suit each client's unique needs.  For example, you could offer your clients a blonde botox, repair treatment, reduce frizz and volume reduction, traditional straightening, or fast straightening.



Sweet in-salon treatments you can offer

The First Shampoo Generation 3.0 
The First Shampoo is the basis for all Sweet treatments and if your clients struggle with too much curl, volume, or frizz, this is for them. The treatment has been improved over the years to provide better results in less time. Therefore, bringing us The First Shampoo Generation 3.0.


The First 3.0 provides more hydration and shine than before, has a more natural and organic formula with even purer ingredients, is more versatile, and sulphate-free.



Lovely Generation 2.0 
Lovely Generation 2.0 is a range for clients whose hair needs more control. This means straighter results and maximum frizz and volume reduction.


The treatment contains Pro-vitamin B5 for more hydration, smoothness, and an advanced moisturising complex (with almond oil, creatine, and amino acids). 

It's also a deeper conditioning treatment with memory effect. And its anti-static properties generate more shine and more hair recovery, with reduced frizz and fewer split ends.

Lovely Generation 2.0 is the perfect treatment for coarse, curly and frizzy hair. It provides more protection from chemical agents and heat for healthier looking hair that is shiny, and easy to detangle.



Blonde botox
Recommend the blonde botox straightening treatment if your clients have natural or chemically treated blonde hair needing repair, frizz reduction, and colour correction. The treatment can be done with The First Shampoo Generation 3.0 treatment or as a stand-alone. One or both products below can
be used: 

The Sweet Toning Shampoo contains a Violet Technology Complex that maintains platinum hair colour for longer after bleaching. It also prevents the yellowing of natural blonde or grey hair. 

The Sweet Platinum Toning Mask can be applied after the Toning Shampoo and promotes intense nutrition and improving hair flexibility. 

S.O.S intense repair
The intense repair treatment is used in combination with The First Shampoo Generation 3.0  but also on its own. One of the products or both can be used:

The S.O.S. 1 Impact Shock contains active ingredients such as nano keratin, hydrolysed vegetable keratin, and amino acids. It stabilises hair pH and repairs chemically damaged hair that lacks elasticity or appears brittle. 

S.O.S. 2 Regeneration rebalances static recharge and regenerates the hair structure. It contains the same active ingredients as the S.O.S. 1 but with added d-panthenol and cocoa butter which revitalises the hair.


Sweet Maintenance range

The Sweet treatments are best maintained with the Sweet Maintenance range for all hair types that will become firm favorites with clients and great sellers in your salon! Each product contains some of the amino acids present in the in-salon treatment and therefore prolongs the results.  

The First Maintenance Shampoo Generation 3.0
A daily, sulphate-free shampoo that gently cleanses hair without affecting the straightened effect. Contains a low concentration of the active amino acids found in The First Shampoo Generation 3.0 to leave hair nourished and feeling silky. 

The First Maintenance Conditioner Generation 3.0
The daily conditioner nourishes and repairs hair processed by thermal straightening. It strengthens and reconstructs hair from the inside out and prevents frizz caused by humidity. A low concentration of the active amino acids found in The First Shampoo Generation 3.0 to leave hair feeling silky and smooth. 



The First Maintenance Ultra Conditioning Mask
The bi-weekly mask is for all types of hair processed by thermal straightening. It strengthens and reconstructs from the inside out by smoothening the cuticles to protect the cortex of the hair. A low
concentration of the active amino acids found in The First Shampoo Generation 3.0 leaves hair feeling silky and smooth with an anti-frizz effect. 

The First Thermal Moisturising Fluid with D-Panthenol
The Thermal Moisturising Fluid protects hair against heat styling while repairing the hair structure. It seals the cuticles and tames the hair, extending the lifespan of the straightening. Spray on almost-dry hair and style for a mirror-finish shine with a natural look and feel. 

Are your clients ready for great summer hair? 

Contact the friendly Modern Hair & Beauty team and we would love to personally demonstrate the Sweet Professional range to you in your salon, or supply you with the products that can make a real difference to your clients' summer looks.


Contact your Modern Hair & Beauty sales rep for more information, or phone 0860 104 109, or get in touch with us HERE and we'll send a rep to visit you!




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