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Expressive Colour is Here and Ready to Go Mainstream

Creativity Thrives where Colour Lives

Inspiration is Everywhere

This season we are bold, care-free and experimental. Inspired by the 70’s, and bright-haired provocateurs from this decade, we are embracing a season of colour, creativity, and co-creation.

The 70’s not only had a transformative influence on fashion, music, and pop culture but also on hair. Icons like David Bowie, Debbie Harry, and Wendy O. Williams could be seen flaunting bold styles – and, in the same daring spirit, we are saying YES to bright hair creations and inspired looks.

Create with Your Client

Stylists and clients can now collaborate in creating some of this season’s most beautiful colours, and inspiration can be drawn from virtually anywhere – stylists can bring to life the very references and colours filling their client’s dreams.

Recreating destinations, favourite dishes, or prized garments, the experimental nature of the 70’s can be brought into salon. Choose lavender inspired by the French countryside, pink from a Parisian delicatessen, or the very turquoise sweeping the Northern skies.

Colour by Wella Professionals

Wella Professionals’ introduces the new Color Fresh Create, the tool that brings the vision of both stylists and clients to life. The range offers 12 demi-permanent, intermixable colours; and one clear for beautiful pastelisation. Stylists can create bespoke looks with colour that is easy to apply, has true-to-tone fading, and lasts up to 20 washes. Use Wellaplex during the pre-lightening service and suggest Fusion to maintain the integrity of your client’s hair.

Share Your Colour Mood

Find your inspiration, create the look, and share colour creations on your social platforms using #colorcreators.

Images and Video Credit: Wella Professionals

For more information on Color Fresh Create contact your Wella Rep or Modern hair and Beauty on 0860 104 109.

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