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Wella Professional Introduces Wellaplex

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Wella Professionals introduces its latest scientific innovation, NEW WELLAPLEX with Opti pH System, an exclusive strengthening treatment that helps to reconstruct inner hair bonds for stronger hair guaranteeing the best lifting results on the market.

NEW WELLAPLEX is the best partner of Wella Professionals colour products during lightening and colour services and is designed to work in perfect synergy; furthermore, it is the only product recommended for use with Wella Professionals. The collection consists of 3 new products: No1 Bond Maker, which helps to create bonds within the hair during lightening or colour services; No2 Bond Stabiliser, which further strengthens the bonds, re-balances pH and strengthens the hair structure after chemical treatment; and No3 Hair Stabiliser, for use at home which helps to keep the hair strong, smooth and soft until the next WELLAPLEX treatment.

Each product works by targeting the inner hair structure where amino-acid bonds within the hair have been broken due to chemical processes, mechanical or environmental stresses. WELLAPLEX reconstructs inner hair bonds for stronger hair. Bold or subtle hair changes can now be made with the assurance that hair will be healthier, flexible and more manageable. WELLAPLEX strengthens hair from start to finish, meaning more of your clients can now say yes to colour.

An optimal pH is key for the best colour results; lightening and oxidative colour products have a high pH (~9-10) which is necessary to open the hair cuticles, thus enabling penetration of lifting and colour molecules. No1 Bond Maker has a matching pH with lightening and colour products, enabling optimal lift and penetration of dye molecules, and No2 Bond Stabiliser rebalances the pH factor after chemical service. The result is a stronger hair structure with no compromise on lightening or colour result.

Whether clients want their transformation to be blonde, or even platinum blonde, WELLAPLEX will help to maintain the condition of the hair. Discover healthier, stronger and more manageable hair with colour makeovers for your clients by using WELLAPLEX.

Contact your Wella Sale Representative or Modern Hair and Beauty on 0860 104 109

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