Trend Alert: Consumers Move Towards Natural, Sustainable Products

August 28, 2019

One of the fastest growing trends in all areas today – especially personal care – is sustainability. 


Today’s consumers feel that sustainability is not just important, it is a life or death matter. Social media has helped spread the word about global environmental concerns, and the impacts upon humans, animals, biodiversity, air and water.


Here are some recent stats from Nielsen:


73% of global consumers say they would definitely or probably change their consumption habits to reduce their impact on the environment


41% of consumers from around the world say they are highly willing to pay more for products that contain all-natural or organic ingredients


Consumers are looking for companies to partner with, to step up to the plate and do good.


Corporate sustainability is in high demand – especially among millennials (the 21-34 age group).


Consumers expect companies to care about the environment, with air and water pollution top of mind for global consumers.


REF’s Salon Offering

Salons need to offer clients what they are looking for in terms of sustainability


REF Stockholm is working towards the concept of Natural Beauty across the world. Simplicity, sustainability and quality are on top of their list, grasping the world’s diverse people, culture and ethical backgrounds, and the brand is even paying a self-imposed environmental fee.


Products are vegan, cruelty-free, paraben-free, and high in ethically sourced natural ingredients. 

The top quality range is affordably priced and is a boutique range, easy for salons of all sizes to carry


The result for clients? The ethical, natural, vegan, sustainable product they are looking for, well priced, and giving them fabulous hair.


Your Clients will Love



Get a volume boost with REF’s Weightless Volume Series. A sulphate free and paraben free range with specially chosen natural ingredients to strengthen and boost structure of fine or thin hair. Citrus Paradisi Oil and Jojoba oil are the secret ingredients behind this incredible volume range.



REF Spray Wax (No. 434) gives structure and texture with medium shine. Best of all it’s pliable and can be used as a primer or finishing product, guys will love it too!

REF Stockholm is a proudly cruelty free brand.


Contact us to try out these incredible products, and find out how the REF range can benefit your clients and salon.


Kevin Tabilo: 

+27 82 560 9688


Kelly Marcus

+27 82 909 9216




You might also enjoy...


Twincare Takes Over Distribution of REF


REF Stockholm: Sustainable Natural Beauty for Hair


The 30th Annual Twincare Hairstylist of the Year is Open


Share on Facebook
Share on Twitter
Please reload

Featured Posts

Kao Salon Virtual Experience: International Online Event on 18-19 October 2020

September 25, 2020

Please reload

Recent Posts
Please reload

Please reload

©2017 by Hairnews