Introducing REF Stockholm: Sustainable Natural Beauty for Hair

August 23, 2019

REF Stockholm is a Swedish hair care brand, based on the principles of natural beauty, simplicity, sustainability and quality.



A product for today’s clients, the ingredients are 100% vegan, cruelty-free, paraben-free, and sulphate-free. They embody Swedish craftsmanship at its best!



More About REF

Jan Ernstberger founded the innovative Swedish hair care brand REF Stockholm in Sweden in 2001 and the company is still family-owned. Today, REF products are sold in 30 countries across the world. The brand is all about Natural Beauty. Simplicity, sustainability and quality are their cornerstones, appealing to diverse people, culture and ethnical backgrounds. 



The Range

The range contains a small number of hand-picked high performing products, one for each need, and nothing unnecessary. All products are 100% sulphate and paraben free.



The Ingredients

Vegan and organic ingredients such as murumuru butter, blueberries, acai oil and coconut oil are used, with quinoa protein used as a key strengthening ingredient.


A customized Colour Preserve System is used for all styling and hair care products. These hand selected natural ingredients are derived from sunflower seed oil combined with cutting edge anti-fade technology. This works as a natural full spectrum UV-filter and preserves hair colour for long lasting, vibrant colour and shine. 


REF Style & Finish has a unique numerical performance system on all styling products, making it easy for hairdressers and clients to choose the right product for their needs.



REF in South Africa

REF has been established in South Africa for a few years, and Twincare recently acquired the distributorship for the range with the intention of growing it in the South African market as it has such a huge client appeal. The range is headed up by Kevin Tabilo, and his experienced team would love to visit your salon and demonstrate these products to you.




Why REF for your salon?

• Unique in the market

• Huge appeal for today’s environmentally conscious client

• Small, boutique range with an accessible price point  

• Highly effective, top quality products

• Vegan range respects the hair and the planet


Contact us to try out these incredible products, and find out how the REF range can benefit your clients and salon.


Kevin Tabilo: 

+27 82 560 9688


Kelly Marcus

+27 82 909 9216



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