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label.m Curl Define Launches: Perfect Finish for All Curl Types!


Following the launch of Anti-Frizz, which took the market by storm, label.m has added four high-performance styling products especially for curls and waves.

The aim? To inject natural bounce, shine, shape control and frizz control without compromising on volume.

And seeing “curls just want to have fun”, this styling range is all about embracing the beauty of curly hair in all its types, whether it’s a loose wave or a tight, dense curl.

label.m Curl Define Foam

Medium Hold for Fine / Normal Hair

A luxurious feeling mousse with Lotus Extract to rejuvenate and boost moisture. Helps to hold and define curls and waves. A complex of Rice Amino Acids, Tomato Bioferment and Keratin Amino Acids helps retain curls while Corn Starch helps with controlling frizz, resisting humidity and environmental exposure.

label.m Curl Define Shine Top Coat

Light Hold for All Hair Types

A lightweight serum that is all about definition and ideal for use on dry hair. Formulated with naturally derived Baobab Oil and Seed known for its reparative properties, and Buriti Oil with vitamin A which retains moisture while providing smoothness and shine. This is perfect for coarser textured curls.

label.m Curl Define Cream

Medium Hold for Coarse / Thick Hair

An original bestseller! This is the ultimate primer for curls that revives and boosts natural formaton. Jojoba, Bran and Sunflower extracts soothe, protect and define curls while resisting humidity for high performing results. Coil E complex enhances natural movement and strength.

label.m Curl Define Souffle

Light Hold for All Hair Types

An original bestseller! The soft, cream-to-wax formulation melts over the hair to re-invent the curl with a nourishing, protective blend of Avocado, Barbados Cherry and Olive, forming glossy waves with instant volume. Enviroshield complex protects against heat tools and UV exposure.

All products are sulphate and sodium-chloride free.

Now curly haired clients can personalise their curl regime using the powerful Anti-Frizz care range, combined with their choice of these four hero products that are all about showcasing the full beauty of curls.

Label.m is proudly distributed by Haircair.

Contact Haircair on Tel: +27 21 448 8847

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