Eugene Souleiman at Tommy Hilfiger recently created rock n roll inspired trends for his catwalk models. He aimed for a look that was dishevelled, raw and full of texture – loose, youthful and vibey hair.
To achieve this the hair was blow-dried using GHD's Air Hairdryer and a net veil, with the Soft Curve Curling Iron adding movement. Becauuse Souleiman wanted the hair to look as if it was a couple of days post-wash, tousled from dancing, he used Wella Professionals' EIMI Sugar Lift, and Perfect Setting to create this effect.
