One of the trends in the McQueen spring-summer collection was wispy, wet-look hair, as if the model had just come out of the water.
How did they create this?
The hair was covered with generous amounts of Redken's Hardwear 16 Hair Gel, and left to set dry. Strands of hair at the front were then pulled out using a fine-tooth comb and spread out over the models' faces. Afterwards, Redken Shine Flash Spray was used to create the impression that the model had just emerged from underwater, or a dark, strange underworld...the intended effect was darkly romantic and strange. An elaborate choker necklace finished the look and also served to keep the hair tucked in and flat against the neck.