• Hairnews SA

Sta Sof Fro: Fuelling Entrepreneurs’ Passion

Haircare giant Sta-Sof-Fro has been living the slogan “The Future is Female” through their empowering Wear You seminars, focused on bringing together women who are leaders in all walks of life, to celebrate their personal journeys and to inspire them on how to enhance their own personal look with the right image, and products that meet their hair and beauty needs.

Among the hosts was Kwena Baloyi, a celebrity stylist who is renowned for her amazing fashion interpretations and bold, visionary hair creations.

The discussion covered the entrepreneurial journey in the creative space, showing first hand how passion can create profits.

Thanks to Sta-Sof-Fro for hosting this awesome series of events to empower female business owners and allow them to create and develop their own personal style images, which are so essential to success in today’s world!

With a complete, quality range that covers the vast majority of Afro hair and beauty needs – from hair treatments and aftercare to skin care – the Wear You campaign is an extension of what the Sta-Sof-Fro ethos stands for.

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