Steve Rowbottom, co-director of the leading North England salon group Westrow, predicts the top style trends for the upcoming summer season, as seen at the recent Fashion Weeks.
Natural is going to be a huge trend this coming spring-summer, with styles that have a natural, airy texture and look to have dried on their own, with a soft, subtle kinky wave. Natural texture, waves, and even a hint of frizz were also seen on catwalks, and the key here is to embrace the natural texture while keeping the frizz under control. Styling cream is your hero product, so that the non-blowdried look can still appear well groomed.
While sculptured wet-look styles have appeared in previous collections, this season sees a more windswept, deconstructed interpretation. Wet-look styles are ruffled, rather than slick, swept away from the face but falling into waves, rather than a rain-drenched, pin-straight look. Volumising mousse, dressing cream and wax can all help you achieve this perfect balance.
From heavy sideburns to blunt fringes to boyish pixie crops, tomboy hair has been in evidence and will be an appealing trend, with gorgeous colour an absolute necessity to carry off this look. It’s a very versatile trend, which can either be embraced completely with a trendy short haircut, or added to a style, with a feature such as a choppy fringe.