• Hairnews SA

Holiday Hair Trends with L’Oréal Professionnel’s Smartbond

What styles are going to be super-trendy and popular this holiday season in the salon? Hairnews speaks to four trendsetting hairdressers to find out where the demand will be, what the trends are, and how Smartbond can be used to ensure fabulous results

Annalize Vogel – Maison Costa Mimosa, Bloemfontein

With summer, so many clients want to go blonder, and there will be a huge demand for all types of highlights. Smartbond protects the bonds of the hair while colouring or highlighting. It makes a huge difference – the three steps get the ultimate results!

Bernadine Malan – DNA Salon Bedfordview, Jhb

I will be utilising Smartbond a lot this holiday season, because it makes it possible to lift the blonde lighter and brighter for a natural look, and also to do a lot of root melting without worrying about overlapping and breakage, so babylights can be blended in for a natural effect.

Malcolm Smith – Solé Salon and Spa, Pietermaritzburg / Hilton, KZN

Colorful Hair is a huge trend this year, with high demand in our salons for diluted purples, pretty pinks and magenta. With summer break coming up, we are going to be inundated with Matrics wanting these styles which require lightening. Our salon does not lighten any head of hair without using Smartbond, it is standard in all our salons’ colour packages and an essential part of our service.

Chase Meakin – Chase Hairdressing, Glenvista, Jhb

With summer holidays, we are going to see a lot more blondes with some changes in trends and new techniques... cleaner blondes, ghosting the roots, ash blondes, and of course the new trendy, funky colours which require pre bleaching. Smartbond can be used every step of the way and it makes a huge difference to the hair’s condition and the way the colour lasts.

Visit L'Oréal's website www.loreal.co.za

Like L’Oréal Professional South Africa's Facebook page HERE

Use the hashtag #lorealpro when you post your stunning holiday hair trends, using Smartbond!

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