• Hairnews SA

Introducing Smartbond from L'Oréal Professionnel

The affordable, effective, super-smart solution!

Smartbond is the new-generation bond strengthening service from L'Oréal Professionnel. Designed especially for hairdressers, the system is easy to use, and formulated to work in synergy with L'Oréal Professionnel's pre-lightener and colour products.

Smartbond protects the hair from breakage during bleaching, preventing damage while helping some of the weaker bonds to repair. Its patented blend of ceramides and polymers has been fine-tuned to give the optimum result of health, strength and nourishment.

Best of all, it is competitively priced, offering a professional solution that is affordable enough to be used with every technical service, or even as a stand-alone strengthening treatment.

The result? A super-affordable, fabulously effective solution for healthy hair! Now you can bleach clients with confidence, whether their dream look is a beautifully toned balayage or a stunning Colorful Hair pastel.

Watch L'Oréal Professionnel ambassador Matthew Collins talking about his hero products, and how he uses Smartbond to ensure that every bleach service offers a perfectly healthy result.

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Remember to use the hashtag #lorealpro when you post your salon’s news, styles, and updates!

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