• Hairnews SA

New L'Oréal Serie Expert - Packaged for the Future


With a sleek and stunning new look, and eco-friendly packaging, L’Oréal Professionnel’s Serie Expert range is pioneering the future of professional retail haircare.

Serie Expert is an iconic brand that is loved by salon professionals all over the world, as well as by the millions of consumers who use these effective formulations to tailor-make their haircare regime for fabulous health and manageability.

But every range needs a revamp, and now Serie Expert looks as good as its futuristic formulas make clients feel. The new packaging has been specifically designed for a sleek and modern look that gives a premium impression and feel. With up to 25% recycled plastic now being used, the brand is more environmentally friendly as well.

There are more exciting innovations from Serie Expert coming soon - stay tuned for more updates on this amazing brand in future issues of Hairnews!

Follow L’Oréal Professionnel South Africa’s Facebook page here for the latest news.

Remember to use the hashtag #lorealpro when you post your salon’s news, styles, and updates!

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